I used to think casting was a result of the "hitters" impulse and people just trying to mash the ball. Really there hasn't been any good reason to believe that other than conjecture on my part and on the part of others who I learned from.
So what's the REAL reason for casting? Well, here is my response to Monte Sheinblum's blog post about casting.
I think a lot of people are looking for the answer in the wrong place when it comes to casting.
It's all about the clubface!
Contrary to popular belief, OTT is NOT the #1 swing fault. The #1 swing fault is not getting the clubface closed. The way many golfers try to overcome an open clubface is by closing it sooner!
Guess what happens when you try to rotate the clubface sooner in the downswing? You roll your arms counter-clockwise. When you roll your arms counter-clockwise you are not just closing the clubface, but you are throwing the club out toward the ball. Voila! Insta-casting!
As better players try to cope with casting they fix it by actually getting more UNDER plane on the downswing before doing the cast/arm roll. They can then cast/roll as hard as they feel is normal and produce halfway decent results but can be erratic if the timing or ball position isn't perfect.
I am willing to bet a lot of you know EXACTLY what I'm talking about.
Overall this "new" theory makes a ton more sense. In order to make the ball go left the golfer tries to close the face early. The result of trying to close the clubface early IS to also go OTT. As the right arm tries to roll over the left arm sooner, this throws your right shoulder higher and out. Just put your right arm out in front of you and turn it counter-clockwise. You'll see your shoulder go up with it just as it would for an OTT move.